Bethany College
Email design; HTML/CSS code; Quality assurance; Creative direction
Bethany College is a small private liberal arts college in West Virginia. We began working with them in 2022 to help increase their application volume and quality.
Our work included identifying expansion market opportunities as well as creating segmentation strategies to target locations where they historically performed well, but wanted better penetration.
We produced both email campaigns and print collateral to reinforce the core messaging.
The result? An estimated ROI of 152%, a yield rate of 35%, and CTRs of 6.75% on average.
Bethany College is a small private liberal arts college in West Virginia. We began working with them in 2022 to help increase their application volume and quality.
Our work included identifying expansion market opportunities as well as creating segmentation strategies to target locations where they historically performed well, but wanted better penetration.
We produced both email campaigns and print collateral to reinforce the core messaging.
The result? An estimated ROI of 152%, a yield rate of 35%, and CTRs of 6.75% on average.
Bethany College is a small private liberal arts college in West Virginia. We began working with them in 2022 to help increase their application volume and quality.
Our work included identifying expansion market opportunities as well as creating segmentation strategies to target locations where they historically performed well, but wanted better penetration.
We produced both email campaigns and print collateral to reinforce the core messaging.
The result? An estimated ROI of 152%, a yield rate of 35%, and CTRs of 6.75% on average.
Bethany College is a small private liberal arts college in West Virginia. We began working with them in 2022 to help increase their application volume and quality.
Our work included identifying expansion market opportunities as well as creating segmentation strategies to target locations where they historically performed well, but wanted better penetration.
We produced both email campaigns and print collateral to reinforce the core messaging.
The result? An estimated ROI of 152%, a yield rate of 35%, and CTRs of 6.75% on average.
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